![]() Green is also breaking through in the US at +12.5K, with classic black dropping into third place for both countries. While white and brown eyeliners are owning overall search volume in both territories, blue eyeliner is also increasingly growing on the consumer radar (+230 in France and +19.1K in the US). Searches for eyeliner are up by +8.9% in France and +11% in the USA. Eyeliners shift from classic to contemporary ![]() Interestingly for a country so defined by its love of the classics, magic/colour-changing lipstick is a rising category for French consumers, breaking into the top three most-searched-for benefits with an increase of +770 YoY. Long-wear and glossy are at the top of the list for French consumers (+1.7K and +1.1K respectively), while shine (+35.2K) and lasting (+16.1K) score highest for the US, according to Spate. It is therefore not surprising that lipstick sales have seen a +28% rise in Q2 -2022 in the US according to NPD. Lipsticks score high by search volume increase in both countries (+14% in France, +37,5% in the US). On the other hand, US consumers appear to be more open to challenger brands, such as oVertone Haircare (+1.4K), Adore Hair Color (+350) and Creme of Nature (+260), which top out as the brands with the greatest search volume increase YoY. Red is followed by copper (+36.2K), auburn (+35.8K), ginger (+32.3K) and red highlights (+29.0K), all of them featuring in the top ten.Īcross both countries consumers are using more nuanced search descriptors to find their desired hair shade, often searching for various colors alongside red hair, demonstrating a growing desire for tonal color with dimension and depth - as well as suggesting a desire for individuality.Īs Cosmetics Inspiration & Creation noted from the previous report on the US/France skincare market, French consumers lean into the classics - and the hair color category is no exception, with L’Oréal holding out as the most searched-for brand. ![]() Likewise, in the US, red hair is the most searched color for hair with a volume increase of +213.4K. While red is the warmest color for French consumers, rising interest in babylights (+1.1K) also suggests a desire for subtlety. The rise of searches for burgundy immediately follows with +1.3K, then come auburn (+1K) and copper (+0.7k). In France, searches for ginger hair are up +2.0K. In both countries, warm red tones dominate search volume changes. Based on their latest: Hair & Makeup Trends Report for France & the USA (July 2022), Cosmetics Inspiration & Creation has identified three major takeaways: The rise of warm red tones for hair color #1: Medium Length Curls with Caramel HighlightsĬaramel balayage on dark hair creates a gorgeous gradient effect.Spate’s latest report reveals the behavioral specificities emerging from each market. Here are 20 excellent examples of naturally curly hair with highlights to give you the confidence to make your curls light up! From blonde highlights on dark curly hair to rainbow hues in curly locks and everything in between – here is our pick of the best. 20 Curly Hair Highlights to Fall in Love With Make sure your locks are well-nourished, use a good conditioner (and a lot of it!), and follow up with a good hair care routine. It also helps to have the healthiest hair possible before heading out for a dye job. To prevent any hair dye damage, work with a stylist who is a pro with curly hair. And because no foil or heat is involved, it’s a healthier option for your curly locks. Color is hand-painted from the tips upwards, where light would naturally fall, to create stunning highlights. Tight curls don’t reflect the light as much as wavy or straight hair, so with pintura technique, a lot more color is applied. ![]() This method means “painting” in Brazilian Portuguese and was founded by Brazilian hairstylist Dennis Da Silva. Another great option for getting highlights that is specifically designed for curly hair is pintura highlights. This is why highlighting is often considered the best hair color for curly hair.īalayage is currently one of the most popular coloring techniques that, thanks to flawless blending of hues, achieves a very natural look. Getting highlights is a much gentler way to color your hair, compared to all-over dye, and, if done right, they do not compromise the health of curly locks. Getting Highlights in Curly HairĬolor processing can affect hair texture due to the chemicals involved, making your curls less tight and…well…curly. Here, we’ll tell you everything you need to know and inspire you with our favorite curly hairstyles with highlights. Choose which highlights will work best for you, get to know which techniques to use and how to prep your hair to minimize the damage.
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